Public Outreach Expert

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General Information

Type of contract Fixed-term contract which may be converted into a permanent contract after three years subject to individual performance and organisational needs

Who can apply? EU nationals

Salary F/G (bracket 1 - step 1) full time monthly net salary: €5,191 plus benefits, for further information see what we offer.

Role specialisation Public Outreach

Working time Full time

Place of work Frankfurt am Main, Germany

Closing date 02.05.2023

Your team

You will be part of the Campaigns and Civil Society team in the Directorate General Communications. Our Directorate General has around 200 staff responsible for communicating with the public, media and staff members about the ECB’s work and mission. We are currently working on a number of exciting initiatives aimed at making the ECB more accessible to different audiences. 

In your role as Public Outreach Expert, you will be part of a team of seven members of staff responsible for large-scale public communications campaigns, civil society engagement and initiatives aimed at ensuring the ECB is understood by the general public. In this role, you will work closely with other teams in the Directorate General, as well as with external stakeholders such as creative agencies, EU institutions and civil society organisations.

The ECB is an inclusive employer and we strive to reflect the diversity of the population that we serve. We encourage you to apply irrespective of age, disability, ethnicity, gender, gender identity, race, religious beliefs, sexual orientation or other characteristics.

Your role

As a Public Outreach Expert you will:
  • manage, across the euro area, innovative marketing campaigns aimed at non-central banking experts as well as the general public and comprising paid advertising, digital marketing, social media outreach and partnerships with social media influencers;
  • foster dialogue with civil society organisations by organising regular seminars and other types of interaction;
  • identify opportunities for interviews with Executive Board members on popular TV shows, working alongside TV producers to ensure smooth planning;
  • coordinate projects aimed at younger audiences, such as the Generation €uro Student’s Award;
  • develop partnerships with public institutions, private entities and independent content producers aimed at promoting the work of the ECB among the general public;
  • research and draft briefings for Executive Board members, ensuring accuracy and clarity of content.

The position offers you excellent opportunities to develop and implement innovative communications projects that can reach diverse audiences. You will work closely with external stakeholders including other EU institutions, creative agencies, civil society organisations, universities and social media influencers. You will be part of a multicultural team that strives for continuous innovation to make a positive impact on the lives of European citizens. 

Qualifications, experience and skills

  • a master’s degree or equivalent in marketing, communications, public relations, advertising or another relevant field (see How you can join us for details on degree equivalences);
  • in addition to the above, a minimum of three years’ professional experience (other than as a trainee or intern) in communications, marketing or advertising; 
  • in-depth knowledge of marketing and advertising principles, social media platforms and digital marketing including, for example, digital analytics, search engine optimisation and search engine marketing;
  • a track record in writing creative briefs for agencies and developing concepts for advertising campaigns that capture an audience’s interest by communicating empathy and emotion;
  • familiarity with video and audio production processes;
  • in-depth knowledge of current civil society debates around central banking and banking supervision, as well as experience in managing initiatives that foster dialogue with the general public; 
  • a good understanding of the ECB’s mission combined with an ability to describe this mission in clear and simple terms;
  • a mastery-level (C2) command of English and an intermediate (B1) command of at least one other official language of the EU, according to the Common European Framework of Reference for Languages.

  • an ability to pitch creative ideas in a succinct and persuasive manner;
  • experience with focus groups and testing creative concepts among key audiences;
  • an eye for graphic design.

You engage collaboratively with others. You pursue team goals and learn willingly from other people’s diverse perspectives. You signal any need for change by explaining it and proposing alternative solutions. You analyse complex information effectively and can evaluate different views to arrive at solutions. You know and anticipate stakeholder needs.

You are motivated to contribute to the ECB’s mission, to serve the citizens of the EU as a member of a public institution and to work with colleagues from all over Europe.
You are motivated to be part of our team and to develop and use your skills and competencies to achieve the aims of this position.

Further information

For additional information on this specific vacancy, you can email the Team Lead, Eirini Siegling by contacting her in +49 152 22 601725 only on Friday 21 April between 15.00-16.00.

Application and selection process

The recruitment process for this position will be conducted remotely. It will include a written exercise, a presentation and an interview. 

If you are not selected for this position but are still considered suitable, you will be placed on a reserve list (see step 4 of How we hire), from which you might be considered for similar positions within the ECB.

Find out how to apply for a position at the ECB. Read more about joining us.